Case study - The Art of Loyalty: A Private Airline’s Bespoke Chess Gift

In the highly competitive European private aviation market, client relationships are everything. For one leading private airline, showing appreciation to its long-standing passengers goes far beyond traditional gestures, it’s about creating timeless symbols of trust and loyalty.

A Gift That Transcends Time

To honour clients who have flown with them for many years, the airline commissioned a bespoke Skyline Chess set in solid bronze. Each piece is designed to tell a story: their aircraft stand proudly in the front row, while their most iconic destinations form the back row. Resting on a Carrara marble board, the set is both a work of art and a reminder of the journeys shared over time.

Why Chess?

Chess is more than a game, it’s a symbol of strategy, foresight, and connection. By gifting a set that embodies both their brand and their destinations, the airline not only thanks its loyal clients but also strengthens an emotional bond built over years of service. This is not a promotional giveaway; it’s a celebration of enduring relationships.

Craftsmanship Meets Aviation

Each chess set is handcrafted in solid bronze, reflecting European heritage in design and craftsmanship. Just as the airline delivers precision and excellence in the skies, the chess set embodies the same attention to detail on the ground.

Strengthening Relationships in Private Aviation

In luxury industries like private air travel, success depends on more than efficiency, it’s about building meaningful, lasting relationships. With this initiative, the airline highlights how personalised experiences and bespoke design pieces can elevate loyalty strategies in the European market.